Archives for category: Start-Up Company

It’s like pinterest but personal. cool interface and great execution!


back to the futureA guy wanted to pitch me his idea. He was going to prepare and send what I presume to be a business plan. This is what I wrote back, I’ll probably reuse this in the future:

Do not sent me a business plan. Good ideas are simple and make sense right away (or not).

You can send me one paragraph about the idea – problem & solution, two lines about the market (don’t tell me how big the internet is… I already know that) if you have some thoughts about revenues write it in a line. don’t tell me what your revenue will be in 3 years unless you have invented a time machine. if you don’t know something, write: “I don’t know”.

If you succeeded, great! send it over.

if not, go back to the beginning of the message.



Stumbled upon this comprehensive list of companies, projects and solutions for entrepreneurs (and other folks…). The list ranges from bug tracking, server,¬†analytics, brand, logo, video, audio, email solutions, accounting, processing, CDNs, clouds and much, much more. You name it, it’s probably there.

Bookmark it now:

Great to see what people are doing, which new ideas are being created and for brainstorming new concepts.

In these difficult financial times, when so many people are out of a job or looking to make some extra cash on the side, I came across this really nice idea. I’m sure many people thought about similar concepts, taskrabbit just executed it amazingly.

There is no body of text for this post – the title says it all.

Eric Ries is a leader in the ‘lean Startup’ movement – this is a recent interview where Eric shares some of his thoughts from his recent book. Great inspiration as well as interesting insights and tips for people building a startup. The video is long but worth the watch.

What I took from it stats at min 50:50 – don’t count on Astrology when you run your business – know your metrics.



P.S. Still working on the rnkrnk project, updates soon to follow…

I am starting a new project (extended details to follow in the next few weeks). I will be outsourcing it 100%, using people from the internet (online) to do the designing & coding (for a fee of course). I have decided I am going to give the  outsourcing process a shot and report back here on the progress.

My target: To have the entire project completed by New Year 2012 and keep cost well below $10K.

Goal 1: Logo Design
My first experience was with, but I couldn’t get any traction. It may have been due to the fact that I wanted too much for too little. I was offering around $1,000 (non-guaranteed) to design 5 pages + logo, and got 3 pretty pathetic designs, two of them just for the logo. I was starting to get skeptical about outsourcing.

I then re-thought my strategy and decided to open a new design contest for $220 with I set it up for the logo only, and the fee was guaranteed. At the end of the contest I would pay a designer for the work no matter what.

This time around, instead of sitting back and waiting for the designers to throw ideas at me, I put in a lot of time and effort getting designers to submit ideas. Eventually I got over 170 designs! As expected, some were better than others.

Eliminated Logos – Click the image to see in detail:


After receiving so many logos, I tried to fiddle with the design myself. I played around with the letters and 10 minutes afterwards (well over 2 weeks + 10 minutes that is) I came up with the following logo sketch that I liked, gave it another night’s sleep to be 100% sure, and then posted it on the DesignCrowd site.

My sketched logo:


A couple of days after sending it to the designers at DesignCrowd, This is what I got:


Some more tweaking, some color changes, and voila! The final logo (Designed by me, executed by Anthony):



  • Completion Time: 2-3 weeks
  • Cost: $220
  • Mood: Happy with the result
  • Bottom Line: Logo design in outsourcing works! (At least for me)


My two cents when designing a logo in outsourcing:

  • Ask yourself what kind of logos you like BEFORE writing the brief. Do the research.
  • Write a great brief. When in doubt, read other briefs with several designs submitted and try to borrow ideas.
  • Take a chance. Make the contest guaranteed
  • Plan on spending time inviting and managing designers, giving them feedback etc. You will get a lot more designs this way.
  • I used DesignCrowd but I’m certain other sites such as 99designs will get you decent results if your contest is guaranteed.
  • Don’t be afraid of sketching your ideas and then letting the pros turn it into a professional logo.


Inspiring logos and web design pages: